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Market Research Association (U.S.)

  • Emerging Technology: Impacts on Marketing Research
    By Michael Latta, Ph.D.Some firms like Price Waterhouse Coopers have divisions that specialize in social media. Allegiance has published white papers on the economics of building customer loyalty through social media and software companies like SPSS…
    - 14 Jul 11, 7:52pm -
  • What Qualities Make a Good CEO?
    I received a press release today that lists out the five qualities that make a good CEO. I thought the reasons listed out were interesting and decided to share. The list was compiled by Dr. Linda Henman, author of Landing in the Executive Chair: How…
    - 17 Jun 11, 4:00am -
  • Ease into Mobile Marketing Research
    By Holly RiosQR codes. It seems as if these square, black and white patterned codes are appearing everywhere now – on billboards and advertising signage, in retail stores, on Web sites, and even on TV. The QR code is being touted as the latest…
    - 15 Jun 11, 4:00am -
  • Ethics in Using Statistics from Survey Data
    By Michael Latta, Ph.D.The American Statistical Association has a set of ethical guidelines to be used by quantitative analysis professionals including statisticians, forecasters, market modelers and those helping brand managers to define the drives…
    - 5 Apr 11, 4:00am -
  • Think Big: How Mobile Adoption Will Change Marketing Research
     By Holly RiosIn the world of marketing research, mobile is the new Internet. Just over a decade ago, the industry underwent a significant metamorphosis as much of our research moved from paper and the telephone to the computer. Today the industry…
    - 1 Apr 11, 4:00am -

Market Research and Intelligence Association (Canada)

RW Connect (ESOMAR)

  • newWhy your customers’ attention is the scarcest resource in 2017
    Sponsored ContentBy Jaime Veiga Mateos & Joshua Saxon Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is grow…
    - 4 hours ago 20 Feb 17, 9:28am -
  • Five strategies for survival, growth and profitability
    Confronting the crisis of the middle-sized market research firmsBy Simon ChadwickBetween 2005 and 2015, the traditional market research industry posted a Cumulative Average Growth Rate of (CAGR) of 3.82%. Organically, the larger companies kept pace…
    - 4 days ago 16 Feb 17, 7:50am -
  • New technology, new partners, new competition
    Technological advances are giving researchers new tools with which to help their clients, but also fuelling fresh competition for insight budgets. We talk to Didier Truchot, chairman and CEO of Ipsos, Gerhard Hausruckinger, speaker for the Managemen…
    - 4 days ago 16 Feb 17, 7:45am -
  • Propelling research into the next era
    Capital investment in market research and analytics is shrinking overall but two areas will push growth By Simon Chadwick2015 saw a substantial decline in inward capital investment in the market research and analytics industry, and inflows again de…
    - 4 days ago 16 Feb 17, 7:00am -
  • GfK strengthens its membership with ESOMAR
    PRESS RELEASEGfK, one of the largest market research institutes in the world, has enhanced its membership with ESOMAR, the global association for the market research and insights profession.GfK – one of ESOMAR’s founding corporate members in 20…
    - 5 days ago 15 Feb 17, 7:56am -

Council of American Survey Research Associations

  • Research Access to Motor Vehicle Records in New York
    While motor vehicle records provide a valuable resource for marketing research and data analytics, our industry's ability to access them in New York state has been restricted. We hope to change that.Senator Patrick Gallivan (R-59) has introduced S.…
    - 10 days ago 10 Feb 17, 5:47pm -
  • Tell Me A Story
    No-one in business has enough time. Buyers of research are deluged with presentations; with ‘big data’ promising more information and even more material to ingest. We live in a DRIP world – ‘data rich, insight poor’.The industries that are…
    - 13 days ago 8 Feb 17, 12:24am -
  • Massachusetts Invites Data Breach Scrutiny
    In updating state records laws, the bay state has opened to the public the archive of reported data breach incidents, heightening the importance of compliance with state data security laws and avoiding security breaches.Massachusetts' new Data Breac…
    - 14 days ago 6 Feb 17, 5:10pm -
  • Information Security: 10 Steps To Manage Vendor Risk
    As a market research firm your clients share sensitive information with you. In some cases your firm will outsource a business process with a supplier, or entrust them to store and process sensitive client data. In doing so you’ve extended to them…
    - 19 days ago 1 Feb 17, 2:30pm -
  • Call for Nominations - 2017 Warren J. Mitofsky Award
    The Mitofsky Award, presented annually by The Roper Center for Public Opinion Research at Cornell University, honors important work on public opinion and/or survey methodology that has been accomplished, published, or presented at a professional conf…
    - 27 days ago 24 Jan 17, 5:11pm -

Research Live (Market Research Society, U.K.)

    Association of Irish Market Research Organization

    • AIMRO Breakfast Seminar 2016
      22 October 2016 Aimro AIMRO supports the development of the market research industry in Ireland.Our recent breakfast seminar showcased some of the work AIMRO members are doing for their clients to deliver insight and to contribute to econom…
      - 22 Oct 16, 1:04pm -
    • The Challenges for Online & Mobile Advertising
      05 February 2014 RED C “We’re moving a large chunk of our budget to online ….next year”.  A familiar refrain heard by the RED C team as we report on advertising effectiveness across a range of our clients.   It appears as if the m…
      - 5 Feb 14, 10:13am -

    Australian Market and Social Research Society Industry News

    • Journal re-launched
      The Journal of Marketing & Social Research is a bi-annual double blind, peer-reviewed refereed journal published by Asian Society of Management and Marketing Research (ASMMR) since May 2015.It was formerly published by the Australian Market and…
      - 31 Jul 15, 2:00pm -
    • RICA and the review of the IPND
      The Review of the Integrated Public Number Database (IPND) has concluded and a report detailingfindings and recommendations has been released.The Department of Communications has invited RICA to review the report (www.communications.gov.au/ipn…
      - 30 Jun 15, 2:00pm -
    • Where the AMSRS Code and the AMSRO Privacy Code Intersect
      Where the AMSRS Code of Professional Behaviour and the AMSRO Privacy Code IntersectWe are sometimes asked to clarify how the Australian Privacy Principles (APPs), the AMSRO Privacy Code and the AMSRS Code of Professional Behaviour interact.Th…
      - 30 Jun 15, 2:00pm -
    • Free e-learning for members More ‘presents’ to come
      This year AMSRS celebrates 60 years of promoting, enhancing and protecting the research profession in Australia. The celebrations will culminate at the AMSRS national conference on 2 - 4 September 2015, with a jam-packed program of local, glo…
      - 3 Jun 15, 2:00pm -
    • Privacy Awareness Week
      AMSRS has joined Privacy Awareness Week (PAW) as a partner. PAW will be held 3 – 9 May 2015.This move affirms our commitment to emphasising and publicising the requirements of the Privacy Act and APP’s as well as the AMSRS Code of Professiona…
      - 31 Mar 15, 1:00pm -

    Mobile Market Research Association

    Market Research Bulletin

    Greenbook Blog

    Research Access

    • Merging market research data streams
      As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize the…
      - 17 Feb 16, 1:38am -
    • Hey there…have you heard of me?
      In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from p…
      - 30 Dec 15, 1:47am -
    • Census Regions – What it means for Hispanic Sample
      Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic populat…
      - 25 Nov 15, 1:26am -
    • Sampling and Other Considerations for Mobile Research
      In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mo…
      - 18 Nov 15, 1:15am -
    • Three keys for designing effective mobile surveys
      At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop…
      - 29 Oct 15, 9:56pm -

    Quirks Research Industry Voices

    • Does your team understand the difference between correlation and causation?

      - 1 Sep 16, 7:36pm -
    • Back-to-school study breaks down shopper trends
      Editor’s note: Laura Albert is a marketing data analyst at research firm CivicScience, Pittsburgh. I don’t envy those who fight the crowds, follow teachers’ supply lists and shop around for the best deals, to the soundtrack of the kids’ opini…
      - 31 Aug 16, 3:55pm -
    • Who won the Rio Olympics? 5 ways of keeping score
      Editor’s note: Nik Werk is research manager at market research firm B2B International’s New York office. It should be relatively straightforward to determine who won the Olympics but it’s not. All over the world, different news media have diffe…
      - 30 Aug 16, 4:43pm -
    • Bringing out the best in focus group participants
      Author name: Lisa Boughton is director at research firm Angelfish Fieldwork, Cheltenham, U.K. This is an edited version of a post that originally appeared here under the title, “10 moderating tips to follow for successful focus groups.” Running s…
      - 26 Aug 16, 4:36pm -
    • Why Budweiser’s ‘America’ can is a great idea
      Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another mas…
      - 24 Aug 16, 2:39pm -