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Market Research Association (U.S.)

  • Emerging Technology: Impacts on Marketing Research
    By Michael Latta, Ph.D.Some firms like Price Waterhouse Coopers have divisions that specialize in social media. Allegiance has published white papers on the economics of building customer loyalty through social media and software companies like SPSS…
    - 14 Jul 11, 7:52pm -
  • What Qualities Make a Good CEO?
    I received a press release today that lists out the five qualities that make a good CEO. I thought the reasons listed out were interesting and decided to share. The list was compiled by Dr. Linda Henman, author of Landing in the Executive Chair: How…
    - 17 Jun 11, 4:00am -
  • Ease into Mobile Marketing Research
    By Holly RiosQR codes. It seems as if these square, black and white patterned codes are appearing everywhere now – on billboards and advertising signage, in retail stores, on Web sites, and even on TV. The QR code is being touted as the latest…
    - 15 Jun 11, 4:00am -
  • Ethics in Using Statistics from Survey Data
    By Michael Latta, Ph.D.The American Statistical Association has a set of ethical guidelines to be used by quantitative analysis professionals including statisticians, forecasters, market modelers and those helping brand managers to define the drives…
    - 5 Apr 11, 4:00am -
  • Think Big: How Mobile Adoption Will Change Marketing Research
     By Holly RiosIn the world of marketing research, mobile is the new Internet. Just over a decade ago, the industry underwent a significant metamorphosis as much of our research moved from paper and the telephone to the computer. Today the industry…
    - 1 Apr 11, 4:00am -

Market Research and Intelligence Association (Canada)

    RW Connect (ESOMAR)

    • Congress Countdown: WOW! Let’s Get Inspired
      By Christian KugelI was chatting with a fellow researcher recently about the state of the industry. Our discussion touched on some of the usual topics – the increasing importance of analytics, the short supply of truly talented people with the ri…
      - 3 days ago 23 Aug 16, 8:57am -
    • The Question-Behaviour Effect How Research Can Drive Behaviour
      A look at how asking consumers NPS questions can affect their future behaviour. Continue reading The Question-Behaviour Effect How Research Can Drive Behaviour at RW Connect.
      - 4 days ago 22 Aug 16, 10:53am -
    • Research Shows That Pokemon Go Boosts Friendships and Social Cohesion
      Primary research reveals the societal effects of Pokemon Go across the US. Continue reading Research Shows That Pokemon Go Boosts Friendships and Social Cohesion at RW Connect.
      - 9 days ago 17 Aug 16, 11:05am -
    • Market Researchers Targeted By Cybercriminals: Would You Know How To Identify A Fake Or Phishing Email?
      7 tips for researchers to avoid being victims of cyber crime. Continue reading Market Researchers Targeted By Cybercriminals: Would You Know How To Identify A Fake Or Phishing Email? at RW Connect.
      - 14 days ago 12 Aug 16, 9:21am -
    • The Summer of Insights
      By Anouk WillemsTime to reflect on the impact of consumer insightsHello, summertime! For many of us, this is the time of the year when things slow down. Projects are put on hold, colleagues go on holiday, and if meetings can be postponed – they…
      - 16 days ago 10 Aug 16, 10:00am -

    Council of American Survey Research Associations

    • Agreement Reached on European Data Protection Regulation
      Yesterday, the European Parliament and European Commission announced that an agreement has been reached regarding the consolidated text of the new General Data Protection Regulation (GDPR). The agreement is the culmination of three years of negotiati…
      - 17 Dec 15, 5:17pm -
    • The “New” TCPA - Using Autodialers to Call Cellphones
      At the recent CASRO General Counsel Forum, a significant portion of the program focused on the July 2015 Declaratory Ruling (“2015 Ruling”) of the Federal Communications Commission (“FCC”), which decided many outstanding petitions regarding…
      - 18 Nov 15, 5:40pm -
    • Call for Papers Announced for Digital Research Conference
      CASRO DIGITAL RESEARCH CONFERENCEAustin, Texas | March 29 & 30, 2016Call for PapersThe 2016 CASRO Digital Research Conference provides a unique and valuable forum for researchers and practitioners to learn from their peers through objective, eviden…
      - 12 Nov 15, 3:48pm -
    • New Russian Data Localization Law Now in Effect
      As of September 1, Russia’s new Data Localization Law is in effect. The legislation requires that businesses collecting data of Russian citizens, including on the Internet, must record, store, update, change, and retrieve the personal data of Russi…
      - 23 Oct 15, 12:32pm -
    • CASRO Announces Winners of Annual Awards
      CASRO Announces Winners of Annual AwardsMarketVision Research named as "Organization" of the Year;OdinText Takes "Entrepreneur" HonorsAt the CASRO Annual Conference Awards dinner this evening, winners were announced for the association’s "Resea…
      - 22 Oct 15, 5:51pm -

    Research Live (Market Research Society, U.K.)

      Association of Irish Market Research Organization

      Australian Market and Social Research Society Industry News

      • APRC Conference 2015
        In the week after the AMSRS Conference, our New Zealand partner association ResearchAssociation (formerly MRS NZ) are hosting this year’s APRC Conference with the theme“Research without Boundaries”.So come to the AMSRS 60th Conference…
        - 14 Aug 15, 2:00pm -
      • AMSRS AGM
        The AMSRS Annual General meeting will be held in Sydney at the AMSRS National Conference at the Hilton Hotel on Thursday September 3 from 5.15 to 6pm.All members are welcome to attend to hear the AMSRS President provide a review of the last fin…
        - 1 Aug 15, 2:00pm -
      • Journal re-launched
        The Journal of Marketing & Social Research is a bi-annual double blind, peer-reviewed refereed journal published by Asian Society of Management and Marketing Research (ASMMR) since May 2015.It was formerly published by the Australian Market and…
        - 31 Jul 15, 2:00pm -
      • Where the AMSRS Code and the AMSRO Privacy Code Intersect
        Where the AMSRS Code of Professional Behaviour and the AMSRO Privacy Code IntersectWe are sometimes asked to clarify how the Australian Privacy Principles (APPs), the AMSRO Privacy Code and the AMSRS Code of Professional Behaviour interact.Th…
        - 30 Jun 15, 2:00pm -
      • RICA and the review of the IPND
        The Review of the Integrated Public Number Database (IPND) has concluded and a report detailingfindings and recommendations has been released.The Department of Communications has invited RICA to review the report (www.communications.gov.au/ipn…
        - 30 Jun 15, 2:00pm -

      Mobile Market Research Association

      Market Research Bulletin

      • Research Now Announces Partnership with FocusVision
        Will Utilize Decipher Survey Platform to Optimize Quantitative Research Initiatives. Research Now, the global leader in digital data collection to power analytics and insights, today announced a partnership with FocusVision, the global leader in mark…
        - 11 days ago 15 Aug 16, 6:38pm -
      • Andy Pyle Joins Paradigm Sample
        Andy Pyle joins Paradigm Sample as Chief Research Officer to Expand Business. Paradigm Sample, a leading provider of online and mobile sample and data collection services to the market research industry, is excited to announce the appointment of Andy…
        - 11 days ago 15 Aug 16, 6:24pm -
      • SoapBoxSample Expands Product Line with New Physician Panel
        “Our Doctors are Always On-Call” SoapBoxSample, part of the ISA family of companies, officially announced the launch of a new physician panel, DocThought. Engineered to provide targeted access, DocThought is a vast network of medical professional…
        - 15 days ago 11 Aug 16, 5:48pm -
      • SoapBoxSample Expands Sales Department
        SoapBoxSample, part of the ISA family of companies, announced today the expansion of their sales division. Jens Erickson will join the team as a Senior Account Executive. In this role Erickson will manage client accounts and drive sales divisions. Er…
        - 51 days ago 6 Jul 16, 1:56pm -
      • PredictionCX Uses Big Data to Predict Customer Actions, Now Available from MaritzCX
        New capability allows businesses to predict and recover detractors, target upsell opportunities, and delight customers with unexpected actions to boost CX program ROI. MaritzCX, a global customer experience (CX) software and services company, today a…
        - 56 days ago 1 Jul 16, 4:11pm -

      Greenbook Blog

      Research Access

      • Merging market research data streams
        As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize the…
        - 17 Feb 16, 1:38am -
      • Hey there…have you heard of me?
        In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from p…
        - 30 Dec 15, 1:47am -
      • Census Regions – What it means for Hispanic Sample
        Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic populat…
        - 25 Nov 15, 1:26am -
      • Sampling and Other Considerations for Mobile Research
        In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mo…
        - 18 Nov 15, 1:15am -
      • Three keys for designing effective mobile surveys
        At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop…
        - 29 Oct 15, 9:56pm -

      Quirks Research Industry Voices

      • Why Budweiser’s ‘America’ can is a great idea
        Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another mas…
        - 2 days ago 24 Aug 16, 2:39pm -
      • Athletes aren’t the only ones competing during the Olympics
        Editor’s note: Mark Simon is managing director, North America, at market research firm Toluna, Wilton, Conn. The summer Olympic games are an exciting tradition for both participants and spectators. Prior to the game we surveyed 1,000 respondents in…
        - 7 days ago 19 Aug 16, 2:04pm -
      • 5 tips for pain-free survey translation reviews
        Editor’s note: This is an edited version of a post that was originally published here by Daniel Stächelin, editor and writer, client insights at Language Intelligence, under the title, “Survey translation review: 5 steps to quality.” I often h…
        - 9 days ago 17 Aug 16, 7:42pm -
      • Understanding Millennials and the Olympics
        Editor’s note: This post has been removed per the request of Olson Zaltman and its client involved in the study.  
        - 10 days ago 16 Aug 16, 7:43pm -
      • Connecting with eco-friendly audiences
        Editor’s note: Tiffany Tran is a market researcher at social media technology firm, Infegy, Kansas City, Mo. This is an edited version of a piece that originally appeared here under the title, “Why marketers struggle to connect with eco-friendly…
        - 14 days ago 12 Aug 16, 6:45pm -