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Market Research Association (U.S.)

  • Emerging Technology: Impacts on Marketing Research
    By Michael Latta, Ph.D.Some firms like Price Waterhouse Coopers have divisions that specialize in social media. Allegiance has published white papers on the economics of building customer loyalty through social media and software companies like SPSS…
    - 14 Jul 11, 7:52pm -
  • What Qualities Make a Good CEO?
    I received a press release today that lists out the five qualities that make a good CEO. I thought the reasons listed out were interesting and decided to share. The list was compiled by Dr. Linda Henman, author of Landing in the Executive Chair: How…
    - 17 Jun 11, 4:00am -
  • Ease into Mobile Marketing Research
    By Holly RiosQR codes. It seems as if these square, black and white patterned codes are appearing everywhere now – on billboards and advertising signage, in retail stores, on Web sites, and even on TV. The QR code is being touted as the latest…
    - 15 Jun 11, 4:00am -
  • Ethics in Using Statistics from Survey Data
    By Michael Latta, Ph.D.The American Statistical Association has a set of ethical guidelines to be used by quantitative analysis professionals including statisticians, forecasters, market modelers and those helping brand managers to define the drives…
    - 5 Apr 11, 4:00am -
  • Think Big: How Mobile Adoption Will Change Marketing Research
     By Holly RiosIn the world of marketing research, mobile is the new Internet. Just over a decade ago, the industry underwent a significant metamorphosis as much of our research moved from paper and the telephone to the computer. Today the industry…
    - 1 Apr 11, 4:00am -

Market Research and Intelligence Association (Canada)

    RW Connect (ESOMAR)

    • newMeasuring Minds
      Kevin Gray interviews Professor Gordon Bruner on advice regarding how to best measure attitudes. Continue reading Measuring Minds at RW Connect.
      - 18 hours ago 26 Oct 16, 11:12am -
    • ESOMAR Insight Leadership Workshop: 12-13 November in Berlin
      By Mario Van Hamersveld and Willem BrethouwerGlobal Insight Leaders Will Be In DemandThe marketing intelligence industry needs insight leaders who are committed to high performance and excellence. They need to be confident and assertive, yet sensit…
      - 2 days ago 25 Oct 16, 9:59am -
    • The new ICC/ESOMAR Code – an insight
      By Reg BakerAs our profession evolves into new practices, then so must our ICC/ESOMAR International Code on Market and Social Research. As the ICC/ESOMAR Code is of vital importance to our profession, all ESOMAR members can vote on it in a Referendu…
      - 8 days ago 19 Oct 16, 11:12am -
    • Why is the Market Research Industry Unable to Evoke Any Emotions Online?
      A look at the emotions, or lack of, the market research industry is generating on social media.Continue reading Why is the Market Research Industry Unable to Evoke Any Emotions Online? at RW Connect.
      - 10 days ago 17 Oct 16, 11:17am -
    • Will it make the boat go faster?
      The contribution of insights and how it can increase profitable brand growthBy John Kearon, Chief Juicer at BrainJuicer PLCThis article summarises the key findings of the Future-of-Insights study by the World Federation of Advertisers [WFA] and the…
      - 15 days ago 12 Oct 16, 3:20pm -

    Council of American Survey Research Associations

    • Agreement Reached on European Data Protection Regulation
      Yesterday, the European Parliament and European Commission announced that an agreement has been reached regarding the consolidated text of the new General Data Protection Regulation (GDPR). The agreement is the culmination of three years of negotiati…
      - 17 Dec 15, 5:17pm -
    • The “New” TCPA - Using Autodialers to Call Cellphones
      At the recent CASRO General Counsel Forum, a significant portion of the program focused on the July 2015 Declaratory Ruling (“2015 Ruling”) of the Federal Communications Commission (“FCC”), which decided many outstanding petitions regarding…
      - 18 Nov 15, 5:40pm -
    • Call for Papers Announced for Digital Research Conference
      CASRO DIGITAL RESEARCH CONFERENCEAustin, Texas | March 29 & 30, 2016Call for PapersThe 2016 CASRO Digital Research Conference provides a unique and valuable forum for researchers and practitioners to learn from their peers through objective, eviden…
      - 12 Nov 15, 3:48pm -
    • New Russian Data Localization Law Now in Effect
      As of September 1, Russia’s new Data Localization Law is in effect. The legislation requires that businesses collecting data of Russian citizens, including on the Internet, must record, store, update, change, and retrieve the personal data of Russi…
      - 23 Oct 15, 12:32pm -
    • CASRO Announces Winners of Annual Awards
      CASRO Announces Winners of Annual AwardsMarketVision Research named as "Organization" of the Year;OdinText Takes "Entrepreneur" HonorsAt the CASRO Annual Conference Awards dinner this evening, winners were announced for the association’s "Resea…
      - 22 Oct 15, 5:51pm -

    Research Live (Market Research Society, U.K.)

      Association of Irish Market Research Organization

      • AIMRO Breakfast Seminar 2016
        22 October 2016 Aimro AIMRO supports the development of the market research industry in Ireland.Our recent breakfast seminar showcased some of the work AIMRO members are doing for their clients to deliver insight and to contribute to econom…
        - 5 days ago 22 Oct 16, 1:04pm -
      • The Challenges for Online & Mobile Advertising
        05 February 2014 RED C “We’re moving a large chunk of our budget to online ….next year”.  A familiar refrain heard by the RED C team as we report on advertising effectiveness across a range of our clients.   It appears as if the m…
        - 5 Feb 14, 10:13am -

      Australian Market and Social Research Society Industry News

      • Journal re-launched
        The Journal of Marketing & Social Research is a bi-annual double blind, peer-reviewed refereed journal published by Asian Society of Management and Marketing Research (ASMMR) since May 2015.It was formerly published by the Australian Market and…
        - 31 Jul 15, 2:00pm -
      • RICA and the review of the IPND
        The Review of the Integrated Public Number Database (IPND) has concluded and a report detailingfindings and recommendations has been released.The Department of Communications has invited RICA to review the report (…
        - 30 Jun 15, 2:00pm -
      • Where the AMSRS Code and the AMSRO Privacy Code Intersect
        Where the AMSRS Code of Professional Behaviour and the AMSRO Privacy Code IntersectWe are sometimes asked to clarify how the Australian Privacy Principles (APPs), the AMSRO Privacy Code and the AMSRS Code of Professional Behaviour interact.Th…
        - 30 Jun 15, 2:00pm -
      • Free e-learning for members More ‘presents’ to come
        This year AMSRS celebrates 60 years of promoting, enhancing and protecting the research profession in Australia. The celebrations will culminate at the AMSRS national conference on 2 - 4 September 2015, with a jam-packed program of local, glo…
        - 3 Jun 15, 2:00pm -
      • Privacy Awareness Week
        AMSRS has joined Privacy Awareness Week (PAW) as a partner. PAW will be held 3 – 9 May 2015.This move affirms our commitment to emphasising and publicising the requirements of the Privacy Act and APP’s as well as the AMSRS Code of Professiona…
        - 31 Mar 15, 1:00pm -

      Mobile Market Research Association

      Market Research Bulletin

      • FocusVision pilot’s new qual video technique
        Partnership to pilot new focus group video technology. FocusVision, the global leader in market research technology and Schlesinger Associates, the leading qual + quant data collection company, today announced a partnership to pilot a new focus group…
        - 2 days ago 25 Oct 16, 2:13pm -
      • SSI Rolls Out DataView, a New and Easy-to-Use Reporting Tool
        Comprehensive and Convenient Way to View, Monitor and Report on Survey Research Project Data. SSI rolled out a new project reporting tool designed to help market research companies and project managers closely monitor fieldwork and view survey resu…
        - 2 days ago 25 Oct 16, 2:05pm -
      • Critical Mix Appoints Heather White to Lead Survey Audience Expansion
        New executive will grow the company’s capability to provide easy access to target survey audiences worldwide. Critical Mix, a global data and insights company, is excited to announce that Heather White has joined the company to lead the continued e…
        - 9 days ago 18 Oct 16, 4:07pm -
      • PureSpectrum gets strategic investment from Research Now and Critical Mix
        PureSpectrum announces the launch of a global marketplace for buyers and sellers of online sample, with strategic investments from Research Now and Critical Mix. PureSpectrum’s mission is to create the most intuitive and intelligent marketplace to…
        - 16 days ago 11 Oct 16, 2:52pm -
      • SSI Expands Leading Global B2B Sample
        ‘Opinion Check-In’ Program Rewards Points to Members. SSI has launched a new rewards program called Opinion Check-In exclusively with IHG® Rewards Club to give members who join Opinion Check-In ( the opportunity to earn…
        - 37 days ago 20 Sep 16, 3:18pm -

      Greenbook Blog

      Research Access

      • Merging market research data streams
        As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize the…
        - 17 Feb 16, 1:38am -
      • Hey there…have you heard of me?
        In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from p…
        - 30 Dec 15, 1:47am -
      • Census Regions – What it means for Hispanic Sample
        Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic populat…
        - 25 Nov 15, 1:26am -
      • Sampling and Other Considerations for Mobile Research
        In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mo…
        - 18 Nov 15, 1:15am -
      • Three keys for designing effective mobile surveys
        At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop…
        - 29 Oct 15, 9:56pm -

      Quirks Research Industry Voices

      • Does your team understand the difference between correlation and causation?

        - 55 days ago 1 Sep 16, 7:36pm -
      • Back-to-school study breaks down shopper trends
        Editor’s note: Laura Albert is a marketing data analyst at research firm CivicScience, Pittsburgh. I don’t envy those who fight the crowds, follow teachers’ supply lists and shop around for the best deals, to the soundtrack of the kids’ opini…
        - 57 days ago 31 Aug 16, 3:55pm -
      • Who won the Rio Olympics? 5 ways of keeping score
        Editor’s note: Nik Werk is research manager at market research firm B2B International’s New York office. It should be relatively straightforward to determine who won the Olympics but it’s not. All over the world, different news media have diffe…
        - 58 days ago 30 Aug 16, 4:43pm -
      • Bringing out the best in focus group participants
        Author name: Lisa Boughton is director at research firm Angelfish Fieldwork, Cheltenham, U.K. This is an edited version of a post that originally appeared here under the title, “10 moderating tips to follow for successful focus groups.” Running s…
        - 62 days ago 26 Aug 16, 4:36pm -
      • Why Budweiser’s ‘America’ can is a great idea
        Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another mas…
        - 64 days ago 24 Aug 16, 2:39pm -