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Market Research Association (U.S.)

  • Emerging Technology: Impacts on Marketing Research
    By Michael Latta, Ph.D.Some firms like Price Waterhouse Coopers have divisions that specialize in social media. Allegiance has published white papers on the economics of building customer loyalty through social media and software companies like SPSS…
    - 14 Jul 11, 7:52pm -
  • What Qualities Make a Good CEO?
    I received a press release today that lists out the five qualities that make a good CEO. I thought the reasons listed out were interesting and decided to share. The list was compiled by Dr. Linda Henman, author of Landing in the Executive Chair: How…
    - 17 Jun 11, 4:00am -
  • Ease into Mobile Marketing Research
    By Holly RiosQR codes. It seems as if these square, black and white patterned codes are appearing everywhere now – on billboards and advertising signage, in retail stores, on Web sites, and even on TV. The QR code is being touted as the latest…
    - 15 Jun 11, 4:00am -
  • Ethics in Using Statistics from Survey Data
    By Michael Latta, Ph.D.The American Statistical Association has a set of ethical guidelines to be used by quantitative analysis professionals including statisticians, forecasters, market modelers and those helping brand managers to define the drives…
    - 5 Apr 11, 4:00am -
  • Think Big: How Mobile Adoption Will Change Marketing Research
     By Holly RiosIn the world of marketing research, mobile is the new Internet. Just over a decade ago, the industry underwent a significant metamorphosis as much of our research moved from paper and the telephone to the computer. Today the industry…
    - 1 Apr 11, 4:00am -

Market Research and Intelligence Association (Canada)

RW Connect (ESOMAR)

  • ESOMAR Congress 2017 Review
    By Adam Warner It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight…
    - 1 day ago 19 Sep 17, 5:40am -
  • John Kearon appointed New President of the ESOMAR Foundation
    The ESOMAR Foundation has announced the appointment of John Kearon as their new President. He will succeed Gunilla Broadbent who has covered this role since the creation of the ESOMAR Foundation in 2013 and has been the driving force of the foundi…
    - 6 days ago 14 Sep 17, 1:38pm -
  • Cultural Awareness and Brand Assimilation at ESOMAR
    By Jenny KarubianRitanbara Mundrey brought us a fantastic example of how to use cultural frameworks to assimilate brands in her talk, “It Takes Many Notes to Make a Symphony.” She recounts her experience at Nestle and the challenge of making cof…
    - 6 days ago 14 Sep 17, 8:16am -
  • ESOMAR Congress Day 1: Research Past, Present and Future
    By Jenny KarubianIt is not every day that your organization turns 70. Milestones are time to take stock of what has happened and what the future holds. In the same way that birthdays lead individuals to think of their lives in this critical way, an…
    - 8 days ago 12 Sep 17, 6:11am -
  • Welcome to ESOMAR’s 70th Congress!
    By Jenny KarubianThe opening reception was a success tonight. Excitement was in the air for ESOMAR’s 70th anniversary, as the community came together for a welcome mixer. For some veteran attendees, it was their 30th year at this conference, for o…
    - 9 days ago 11 Sep 17, 4:14am -

Council of American Survey Research Associations

  • Seeking The Ideal Project Launch? Don't Put Things on Auto-Pilot
    A few months ago, I visited a new doctor for my annual checkup.He asked what I did for a living; I explained that I work in healthcare market research, recruiting physicians like him for participation in qualitative market research surveys.He had p…
    - 4 days ago 15 Sep 17, 9:09pm -
  • Nudging the Consumer: How to Make Desirable Behavior the Path of Least Resistance
    Do people choose what they prefer, or prefer what they choose? According to Behavioral Economics, the context of a choice can drive consumer actions as much as the products or services being offered, influencing behaviors at both the point of purchas…
    - 5 days ago 15 Sep 17, 2:31pm -
  • How to Achieve (and Keep) a Great Company Culture
    Jenn Lim will be a featured speaker at the Insights Leadership Conference, September 26-28 in Palm Beach. This article was originally published in Inc. Magazine, it appears here with the permission of the author. When Tony Hsieh (CEO of Zappos.co…
    - 5 days ago 14 Sep 17, 8:49pm -
  • Hurricane Harvey / Hurricane Irma and Insights Association Members
    Dear Colleagues,If you have been affected in any way by Hurricane Harvey or Hurricane Irma, please know that the staff and your fellow members in the Insights Association are here to help you in any way they can.The Chair of our Membership Committe…
    - 11 days ago 8 Sep 17, 8:08pm -
  • The Surprising New Science of Emotion
    Why is it that when we see someone with a gun we panic and flee in fear, while a cop acts calmly with their life on the line? How do professional day traders amass fortunes using greed and fear, while most others lose money with the same emotions? He…
    - 13 days ago 7 Sep 17, 6:22pm -

Research Live (Market Research Society, U.K.)

    Association of Irish Market Research Organization

    • AIMRO Breakfast Seminar 2016
      22 October 2016 Aimro AIMRO supports the development of the market research industry in Ireland.Our recent breakfast seminar showcased some of the work AIMRO members are doing for their clients to deliver insight and to contribute to econom…
      - 22 Oct 16, 1:04pm -
    • The Challenges for Online & Mobile Advertising
      05 February 2014 RED C “We’re moving a large chunk of our budget to online ….next year”.  A familiar refrain heard by the RED C team as we report on advertising effectiveness across a range of our clients.   It appears as if the m…
      - 5 Feb 14, 10:13am -

    Australian Market and Social Research Society Industry News

    • Journal re-launched
      The Journal of Marketing & Social Research is a bi-annual double blind, peer-reviewed refereed journal published by Asian Society of Management and Marketing Research (ASMMR) since May 2015.It was formerly published by the Australian Market and…
      - 31 Jul 15, 2:00pm -
    • RICA and the review of the IPND
      The Review of the Integrated Public Number Database (IPND) has concluded and a report detailingfindings and recommendations has been released.The Department of Communications has invited RICA to review the report (www.communications.gov.au/ipn…
      - 30 Jun 15, 2:00pm -
    • Where the AMSRS Code and the AMSRO Privacy Code Intersect
      Where the AMSRS Code of Professional Behaviour and the AMSRO Privacy Code IntersectWe are sometimes asked to clarify how the Australian Privacy Principles (APPs), the AMSRO Privacy Code and the AMSRS Code of Professional Behaviour interact.Th…
      - 30 Jun 15, 2:00pm -
    • Free e-learning for members More ‘presents’ to come
      This year AMSRS celebrates 60 years of promoting, enhancing and protecting the research profession in Australia. The celebrations will culminate at the AMSRS national conference on 2 - 4 September 2015, with a jam-packed program of local, glo…
      - 3 Jun 15, 2:00pm -
    • Privacy Awareness Week
      AMSRS has joined Privacy Awareness Week (PAW) as a partner. PAW will be held 3 – 9 May 2015.This move affirms our commitment to emphasising and publicising the requirements of the Privacy Act and APP’s as well as the AMSRS Code of Professiona…
      - 31 Mar 15, 1:00pm -

    Mobile Market Research Association

    Market Research Bulletin

    Greenbook Blog

    Research Access

    • Merging market research data streams
      As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize the…
      - 17 Feb 16, 1:38am -
    • Hey there…have you heard of me?
      In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from p…
      - 30 Dec 15, 1:47am -
    • Census Regions – What it means for Hispanic Sample
      Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic populat…
      - 25 Nov 15, 1:26am -
    • Sampling and Other Considerations for Mobile Research
      In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mo…
      - 18 Nov 15, 1:15am -
    • Three keys for designing effective mobile surveys
      At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop…
      - 29 Oct 15, 9:56pm -

    Quirks Research Industry Voices

    • Does your team understand the difference between correlation and causation?

      - 1 Sep 16, 7:36pm -
    • Back-to-school study breaks down shopper trends
      Editor’s note: Laura Albert is a marketing data analyst at research firm CivicScience, Pittsburgh. I don’t envy those who fight the crowds, follow teachers’ supply lists and shop around for the best deals, to the soundtrack of the kids’ opini…
      - 31 Aug 16, 3:55pm -
    • Who won the Rio Olympics? 5 ways of keeping score
      Editor’s note: Nik Werk is research manager at market research firm B2B International’s New York office. It should be relatively straightforward to determine who won the Olympics but it’s not. All over the world, different news media have diffe…
      - 30 Aug 16, 4:43pm -
    • Bringing out the best in focus group participants
      Author name: Lisa Boughton is director at research firm Angelfish Fieldwork, Cheltenham, U.K. This is an edited version of a post that originally appeared here under the title, “10 moderating tips to follow for successful focus groups.” Running s…
      - 26 Aug 16, 4:36pm -
    • Why Budweiser’s ‘America’ can is a great idea
      Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another mas…
      - 24 Aug 16, 2:39pm -