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Market Research Association (U.S.)

  • Emerging Technology: Impacts on Marketing Research
    By Michael Latta, Ph.D.Some firms like Price Waterhouse Coopers have divisions that specialize in social media. Allegiance has published white papers on the economics of building customer loyalty through social media and software companies like SPSS…
    - 14 Jul 11, 7:52pm -
  • What Qualities Make a Good CEO?
    I received a press release today that lists out the five qualities that make a good CEO. I thought the reasons listed out were interesting and decided to share. The list was compiled by Dr. Linda Henman, author of Landing in the Executive Chair: How…
    - 17 Jun 11, 4:00am -
  • Ease into Mobile Marketing Research
    By Holly RiosQR codes. It seems as if these square, black and white patterned codes are appearing everywhere now – on billboards and advertising signage, in retail stores, on Web sites, and even on TV. The QR code is being touted as the latest…
    - 15 Jun 11, 4:00am -
  • Ethics in Using Statistics from Survey Data
    By Michael Latta, Ph.D.The American Statistical Association has a set of ethical guidelines to be used by quantitative analysis professionals including statisticians, forecasters, market modelers and those helping brand managers to define the drives…
    - 5 Apr 11, 4:00am -
  • Think Big: How Mobile Adoption Will Change Marketing Research
     By Holly RiosIn the world of marketing research, mobile is the new Internet. Just over a decade ago, the industry underwent a significant metamorphosis as much of our research moved from paper and the telephone to the computer. Today the industry…
    - 1 Apr 11, 4:00am -

Market Research and Intelligence Association (Canada)

  • Launching: All New Media Picker for Android
    There’s this… thing… in the Android WordPress app that we refer to as the “seven-item menu.” It would show up when trying to add a photo to confront you with a list of choices and we confess, we couldn’t always remember what option we wan…
    - 5 days ago 18 May 17, 2:00pm -
  • Inclusive Illustrations, By Design
    I like to think that designers solve problems, while artists ask questions. And when the two go hand-in-hand, real magic happens. Why? Because the right question gets answered with the right solution — art asks, and design responds. Here at Automat…
    - 14 days ago 9 May 17, 2:00pm -
  • The Best of in April
    The 2017 default theme is here, plus: inclusive design, editing tools, Swag Store, and must-follow sites.
    - 25 days ago 28 Apr 17, 5:52pm -
  • Independent Publisher 2 Is Here
    A beloved theme, improved for simplicity and speed.
    - 28 days ago 25 Apr 17, 1:28pm -
  • New Theme: Twenty Seventeen
    Meet Twenty Seventeen, the brand new WordPress default theme.
    - 40 days ago 13 Apr 17, 4:00pm -

RW Connect (ESOMAR)

  • newThe Evolution of Happiness: Escapism
    As part of our happiness series we look at the role of escapism. Continue reading The Evolution of Happiness: Escapism at RW Connect.
    - 12 hours ago 23 May 17, 12:00pm -
  • What’s hot and what’s not
    By Jo BowmanWe talk to clients in three different business sectors on the challenges that they face and which research innovations will help them.To understand which solutions excite leading researchers, it helps to first appreciate the problems th…
    - 2 days ago 22 May 17, 6:25am -
  • Beyond the horizon – research in 2027
    By Jo Bowman We ask three leading thinkers to envisage the world a decade from now. Not only that, we’ve asked them to describe the role of market research in that worldCast your mind back 10 years, when the US housing bubble was fit to burst, a…
    - 2 days ago 22 May 17, 6:21am -
  • Measuring the ROI of technology in research
    By Wale OmiyaleWhen we talk about Return on Investment, we think about financial gain. How much will our business increase its bottom line as the result of investing in technology, people, processes or other assets?The ultimate goal of any investme…
    - 2 days ago 22 May 17, 6:15am -
  • The Evolution of Happiness: Authenticity
    In part two of our happiness series, we focus on authenticity.Continue reading The Evolution of Happiness: Authenticity at RW Connect.
    - 8 days ago 16 May 17, 12:18pm -

Council of American Survey Research Associations

  • Revisions to ISO Market Research Standards Move Forward
    The International Standards Organization (ISO) Technical Committee 225 met recently in Tokyo to revise and integrate the two existing ISO standards for market research: ISO 20252:2012 and ISO 26362.A delegation represented the US, the Insights Ass…
    - 6 days ago 17 May 17, 12:47pm -
  • Industry News: New Hire for Schlesinger Associates
    Schlesinger Associates announced the appointment of Tim Sauer as Senior Vice President, Client Solutions. In this role, Tim will partner with Schlesinger’s clients to support their immediate and long-term data collection objectives and will have a…
    - 7 days ago 16 May 17, 4:52pm -
  • Misconstruing the Nature of Marketing Research: The Insights Association replies to comments at FCC on faxes and the TCPA
    Responding to a filing from plaintiffs in a class action lawsuit against one of its members, a leading trade association today filed comments on May 15, 2017, with the Federal Communications Commission (FCC) setting the record straight on the nature…
    - 7 days ago 16 May 17, 3:41pm -
  • Online Sampling Forum Tackles Pressing Issues
    Addressing some of the most pressing and challenging issues at play in marketing research, the Insights Association’s Online Sampling Forum met on Monday, May 8 in New York prior to start of the NEXT 2017 event.Charged with providing education and…
    - 7 days ago 16 May 17, 1:42pm -
  • Who is Running the Census?
    The director of the Census Bureau, John Thompson (pictured above), announced his resignation last week, effective at the end of June. His departure will leave a vacuum of leadership at a critical time in preparation for the 2020 Census."Thompson’s…
    - 8 days ago 15 May 17, 2:45pm -

Research Live (Market Research Society, U.K.)

    Association of Irish Market Research Organization

    • AIMRO Breakfast Seminar 2016
      22 October 2016 Aimro AIMRO supports the development of the market research industry in Ireland.Our recent breakfast seminar showcased some of the work AIMRO members are doing for their clients to deliver insight and to contribute to econom…
      - 22 Oct 16, 1:04pm -
    • The Challenges for Online & Mobile Advertising
      05 February 2014 RED C “We’re moving a large chunk of our budget to online ….next year”.  A familiar refrain heard by the RED C team as we report on advertising effectiveness across a range of our clients.   It appears as if the m…
      - 5 Feb 14, 10:13am -

    Australian Market and Social Research Society Industry News

    • Journal re-launched
      The Journal of Marketing & Social Research is a bi-annual double blind, peer-reviewed refereed journal published by Asian Society of Management and Marketing Research (ASMMR) since May 2015.It was formerly published by the Australian Market and…
      - 31 Jul 15, 2:00pm -
    • RICA and the review of the IPND
      The Review of the Integrated Public Number Database (IPND) has concluded and a report detailingfindings and recommendations has been released.The Department of Communications has invited RICA to review the report (…
      - 30 Jun 15, 2:00pm -
    • Where the AMSRS Code and the AMSRO Privacy Code Intersect
      Where the AMSRS Code of Professional Behaviour and the AMSRO Privacy Code IntersectWe are sometimes asked to clarify how the Australian Privacy Principles (APPs), the AMSRO Privacy Code and the AMSRS Code of Professional Behaviour interact.Th…
      - 30 Jun 15, 2:00pm -
    • Free e-learning for members More ‘presents’ to come
      This year AMSRS celebrates 60 years of promoting, enhancing and protecting the research profession in Australia. The celebrations will culminate at the AMSRS national conference on 2 - 4 September 2015, with a jam-packed program of local, glo…
      - 3 Jun 15, 2:00pm -
    • Privacy Awareness Week
      AMSRS has joined Privacy Awareness Week (PAW) as a partner. PAW will be held 3 – 9 May 2015.This move affirms our commitment to emphasising and publicising the requirements of the Privacy Act and APP’s as well as the AMSRS Code of Professiona…
      - 31 Mar 15, 1:00pm -

    Mobile Market Research Association

    Market Research Bulletin

    Greenbook Blog

    Research Access

    • Merging market research data streams
      As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize the…
      - 17 Feb 16, 1:38am -
    • Hey there…have you heard of me?
      In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from p…
      - 30 Dec 15, 1:47am -
    • Census Regions – What it means for Hispanic Sample
      Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic populat…
      - 25 Nov 15, 1:26am -
    • Sampling and Other Considerations for Mobile Research
      In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mo…
      - 18 Nov 15, 1:15am -
    • Three keys for designing effective mobile surveys
      At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop…
      - 29 Oct 15, 9:56pm -

    Quirks Research Industry Voices

    • Does your team understand the difference between correlation and causation?

      - 1 Sep 16, 7:36pm -
    • Back-to-school study breaks down shopper trends
      Editor’s note: Laura Albert is a marketing data analyst at research firm CivicScience, Pittsburgh. I don’t envy those who fight the crowds, follow teachers’ supply lists and shop around for the best deals, to the soundtrack of the kids’ opini…
      - 31 Aug 16, 3:55pm -
    • Who won the Rio Olympics? 5 ways of keeping score
      Editor’s note: Nik Werk is research manager at market research firm B2B International’s New York office. It should be relatively straightforward to determine who won the Olympics but it’s not. All over the world, different news media have diffe…
      - 30 Aug 16, 4:43pm -
    • Bringing out the best in focus group participants
      Author name: Lisa Boughton is director at research firm Angelfish Fieldwork, Cheltenham, U.K. This is an edited version of a post that originally appeared here under the title, “10 moderating tips to follow for successful focus groups.” Running s…
      - 26 Aug 16, 4:36pm -
    • Why Budweiser’s ‘America’ can is a great idea
      Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another mas…
      - 24 Aug 16, 2:39pm -